The relatively brief history of the Internet is littered with stories of dot-com flameouts -- firms that blew through countless dollars in Venture Capital funding before riding off into the bankruptcy sunset. Most notable of those failed companies were the web retailers who bragged about their Super Bowl ads, but generated little sales from their monumental branding campaigns. Here's a couple of selections from the hall of shame https://www.bandf.ie/.
Pets.com
One of many trademark stories from the crash of the very first Internet bubble, Pets.com appeared as if a positive thing. Lots of cash, a Super Bowl and an unforgettable sock-puppet mascot all placed this pet food delivery service into the minds of countless Americans. The problem was, nobody stopped to consider if the business design was sound. Turns out, it wasn't, as people didn't actually want to watch for the pet food and supplies to arrive via UPS. The organization went under after merely a year and a half in business.
Webvan.com
In 1999, Webvan.com was the darling of the Internet world. The internet grocer raised almost 400 million dollars within just six months and looked to be returning to Internet success. But an interesting thing happened on the way -- people just didn't warm as much as the thought of searching for grocery essentials online. The grocery business has very thin margins to begin with, so every time Webvan used a special offer to entice customers, it fell that much deeper into debt. The organization closed with little fanfare in 2001 https://www.complasinternational.ie/.
eToys.com
Although eToys.com was eventually reborn after being purchased by KayBee Toys, the very first iteration of your website experienced one of the very spectacular flame-outs in web history. Simply put, the business used the majority of its $150 million is start-up capital to advertise and build the brand. When the customers didn't come, the stock price sank to nine cents a share. Closure soon followed https://earsense.ie/.
MVP.com
How could a sporting goods and apparel site backed by athletic luminaries such as for instance John Elway, Michael Jordan and Wayne Gretzky fail? Easy, in the event that you don't have any significant sales growth and can't pay off your loan/investment from partner CBS. Despite a ton of initial PR and almost a $100 million in VC capital, MVP.com closed up look for good after a single year in business.
Boo.com
The women's clothing company Boo.com was in front of its time...but not in an excellent way. The website used Flash and JavaScript heavily at the same time when not many people had high-speed Internet connections. Consequently, shoppers became frustrated and turn from your website in droves. Boo.com posted a loss in $160 million dollars before it was liquidated in 2000 https://www.outsourcesupport.ie/.
Why Online Shopping Gets in Right in 2009
The Web 2.0 era has been the scene of more online retailer success stories because now, innovative thinking and real customer growth has replaced "pie in the sky" big ideas that generate no money. Auction houses, overstock companies and deal of the day websites are enjoying success in 2009 since they're smart business models that go easy on the "bells and whistles" and instead deliver no-frills discount shopping to a military of consumers. The internet has come quite a distance because these dot-com-busts, and therefore, online shoppers are now treated to better websites with better selections and more incredible savings.
